Social is a behavior, not just a channel. People have an inherent need to share and socialize.
While many businesses create digital experiences that are brand-focused; attention is customer focused. Create the most attention by tapping into natural social behavior.
Don’t stay on top of trends-start them. Disruptive creative content invites the customer on a journey; creating an organic cross-channel experience. Uniting search, social, and email – you are in control of that journey.