New Company Value Prop Questions

These questions will help us further familiarize ourselves with your company. The important part here is to simply answer the questions in your own words. The human element of your company is the most important one, and we’d like to capture it for your copy. Be as descriptive and specific possible, the more we write now, the less we edit later ☺

Name

First Last

Phone

Email

What does your company do?

Who are your customers?

In your eyes, who are your closest competitors?

What sets your company apart from these competitors?

What do customers gain from choosing your company?

What is the company’s story? (Briefly; history, interesting start up story, etc.)

What are the five words or values that you would use to describe your company? What are five words or phrases you would NEVER use to describe the company?

Enlist 5 top actions that typical user perform when they visit your site. For example: search for specific information, register as a member, make a purchase, subscribe to a newsletter etc.

Are there other sites that you consider as competitors? Please provide URLs and briefly describe what elements you consider a success.

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