New Company Value Prop Questions

These questions will help me further familiarize myself with your company. Some may seem redundant, as I can likely find the info on your site. The important part here is to simply answer the questions in your own words. The human element of your company is the most important one, and we’d like to capture it for your copy. Be as descriptive and specific possible, the more we write now, the less we edit later

 

What does your company do?

 

Who are your customers?

 

In your eyes, who are your closest competitors?

 

What sets your company apart from these competitors?

 

What do customers gain from choosing your company?

 

What is the company’s story? (Briefly; history, interesting start up story, etc.)

 

What are the five words or values that you would use to describe your company? What are five words or phrases you would NEVER use to describe the company?