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Bootcamper (Startup) was a private membership club and cross-fitness playground where performance driving enthusiasts, friends, and businesses come together in beautiful Switzerland. Bootcamper wanted a full network website designed that reflected the organization´s goals and visions. We provided web design and development to help boost engagement and memberships.
Our approach was to focus on a site that featured a lot of high-quality imagery, with an editorial aesthetic. Combining the use of effective imagery with paired use of serif and sans-serif typefaces works to create an element of class, particularly with the blog and narrative content.