SVSP had an established and recognizable logo – 3 of them, one for each language abbreviation – and a color palette that incorporated needed to remain. They wanted a friendly feel to their new site that would be more appealing to a larger self directed audience. NMA serves Swiss and international professionals, across every socioeconomic backgrounds. It was important that their website was designed to welcome anyone who might need structured product services. We proceeded with a design that incorporates softer typography, clean icons, and simplified design. These combine with intuitive UX to make a site that is easy to navigate and aesthetically pleasing, which helps make their association tools easier to retain and understand.