Just like your computer, technology and the environment in which it works in are constantly changing. If your website is not maintained it will quickly become outdated.
It will effect your visitors experience with broken links, slow page loading, even frozen on newer browsers.
Visitors will have the impression your business is not paying attention to its customer experience.
Most modern websites, (especially those using databases and built in Content Management Systems or CMS) contain thousands of lines of code and depend on specific software that runs on your web host.
Without proper maintenance your website will see system upgrading conflicts which are times irreversible or very costly to repair.
The Internet is still a relatively new and an open environment. Unfortunately, there are people out there who are trying to exploit and benefit from these irregularities to gain data or embed malware.
Unfortunately website owners are often aware of these issues but choose not consider regular website maintenance because “things are ticking along ok” and why spend money when we don’t have to.
Reconsider where your business is gaining prospects from. Consider how your brand is portrayed online. You´ll perhaps realize its far less costly being proactive. Read below.
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