Bootcamper
Bootcamper (Startup) was a private membership club and cross-fitness playground where performance driving enthusiasts, friends, and businesses come together in beautiful Switzerland. Bootcamper wanted a full network website designed that reflected the organization´s goals and visions. We provided web design and development to help boost engagement and memberships.
We were excited to do a custom website for this start up, one that would be marketed to the cross fitness industry. Like the sport itself, we wanted this project to be a complete custom experience, tailored to this Swiss start ups needs. The focus for the new website would be on the user experience itself, highlighting core pages that were important to its users. We crafted custom solutions for their web design and development needs including configuring an automatic Trainer commission procedure. In addition, the pages needed to be fast and intuitive to keep up with the members themselves. We worked with stakeholders to produce an information architecture that made sense for the members. Our approach was to focus on a site that featured a lot of high-quality imagery, with an editorial aesthetic. Combining the use of effective imagery with paired use of serif and sans-serif typefaces works to create an element of class, particularly with the blog and narrative content.