Project

Expansion of a strength and stability trainer’s US market

Client

WAFF STUDIO | www.usa.waff.studio

What We Did

Digital Advertising
Influencer Partnerships
Engaging Content Creation
Social Media Engagement
Increased Brand Awareness
Market Penetration
Sales Growth
Results and Successes

1. Introduction This case study examines the partnership between WAFF, a French sports manufacturing company specializing in strength and stability trainers, and a New Media Agency. With a vision to expand into the competitive US market, WAFF sought the agency’s expertise in developing a robust marketing strategy. This study explores the strategies implemented, challenges faced, and successful outcomes achieved by the collaboration.
2. Client Background WAFF is a renowned sports manufacturing company based in France. They have gained recognition for their innovative line of strength and stability trainers, designed to enhance core strengthening exercises. Known for their commitment to quality, WAFF aimed to establish a strong presence in the US market, despite facing competition from established players like Bosu Ball and others.

Challenges

• Established competition: The US market was saturated with well-known brands offering similar products, requiring WAFF to differentiate themselves and secure a share of the market.
• Wide target demographic: Defining a specific target audience was crucial to tailor marketing efforts effectively and gain traction within a broad demographic.
• Establishing brand awareness: As a new entrant in the US market, WAFF faced the challenge of creating brand awareness and generating interest in their unique strength and stability trainers.

Strategies

• Select target segments: Working closely with WAFF, the New Media Agency identified two key segments where WAFF’s products would have significant appeal: yoga enthusiasts and individuals seeking to improve core strength through sports-related activities.
• Brand positioning and messaging: To differentiate WAFF from its competitors, the agency developed a compelling brand positioning that emphasized the innovative design, superior quality, and versatility of WAFF’s strength and stability trainers. The messaging focused on how WAFF’s products could enhance yoga practices and sports-specific core strengthening exercises.
• Digital marketing campaign: The New Media Agency devised a comprehensive digital marketing campaign to create brand awareness and engage the target audience. The campaign included the following elements:
  • Engaging social media presence: The agency developed captivating content showcasing the benefits and unique features of WAFF’s trainers across various social media platforms, building a community of yoga enthusiasts and fitness enthusiasts interested in core strengthening.
  • Influencer collaborations: Collaborating with well-known yoga practitioners and fitness influencers, the agency facilitated product endorsements and content partnerships to increase brand visibility and credibility.
  • Engaging website: The agency revamped WAFF’s website, optimizing it for user experience, showcasing product information, and enabling easy online purchasing.

Achievements

• Increased brand awareness: The digital marketing campaign successfully raised brand awareness, reaching a wide audience of yoga enthusiasts and individuals interested in sports core strengthening.
• Market penetration: WAFF secured a notable market share by positioning itself as a unique and innovative alternative to competitors like Bosu Ball.
• Sales growth: The strategic targeting and compelling messaging led to increased sales of WAFF’s strength and stability trainers in the US market.