FruitPassion

CLIENT

FruitPassion Switzerland

FIELD

Web

YEAR

2016

VIEW ONLINE

Our core objectives was to improve brand equity and online value for buyers and improve overall content strategy and user experience, while making the site more engaging and easy to navigate  We wanted to dramatically improve the usability, search-ability and browse-ability of overall site content to encourage return visits to drive value for users. We provided greater device accessibility through mobile-optimized responsive design  and improve search-ability, browse ability, and filtering of the Service/Program catalogue for great accessibility.

PROTOTYPING Housing a lot of content, while keeping the experience as pleasurable as sipping a smooth cup of premium coffee, is what made this project so fun. The general design direction enabled a defined and engaging user experience, enticing the user to navigate gradually through the site at a leisurely pace.

Art Direction

 

Housing a lot of content, while keeping the experience as pleasurable as eating an exotic african mango, is what made this project so fun. The general design direction enabled a defined and engaging user experience, enticing the user to navigate gradually through the site at a leisurely pace.

Responsive

design

 

Having the website blueprints done, we ran with the evident mood highlights inspired by the “from field to table” bio practice. Using a natural color theme and textural elements found in nature, we instinctively unified these with the black and reds featured in the FruitPassion brand.  We designed a simplified presentation with a holistic look and feel.  We customized a robust eCommerce backend that enabled continuous uninterrupted management of stock orders and customer orders alike. Conclusively our team developed a better way to add new content on the fly without third-party help.