Loacker USA

CLIENT

Loacker USA

FIELD

Web

YEAR

2015

VIEW ONLINE

Loacker is a 100 year old Chocolate and wafer company that was entering the US market. NMA´s goal was to keep the integrity of the age old Italian company intact, while creating projects and campaigns that a US consumer could relate with.

 

Our goal was to create a website that reflected the intrigue of Loacker, a website that stirred your taste buds to want to go and get some wafers now.
The core audience would likely access the site while unchained from their desks, so going mobile was a given. Specially with a large number of Loacker roadshows and festivals the company attends and where it uses the website platform to manage its various social contests. http://www.loackerlove.com
The challenge was to ensure a clean experience that was universally-accessible across smartphones and desktop browsers.

The answer was a responsively-designed web experience, allowing the web content to adjust automatically to the screen size of the browser, no matter the device. The Results was a website that became the main hub of activities, a central touch point for blog posts, videos, news, and social media channels like Twitter and Facebook. The website creates the framework for an engaged community.