Vintage Bazaar

CLIENT

Vintage Bazaar

FIELD

Web

YEAR

2016

VIEW ONLINE

Vintage Bazaar is a women’s European retail store with a variety of beautiful curated goods including everything from clothing to home decor, jewelry and books. What makes Vintage Bazaar unique is its regular addition of goods that are tastefully curated and perfectly marketed.

Vintage Bazaar has found a balanced way to showcase their products among social posts highlighting their shoppers’ lifestyles on their Instagram/Facebook accounts. By regularly posting Look Books pictures throughout each day, Vintage Bazaar is providing its followers with inspirational content often without risking overwhelming them.

NMA´s primary goal was to rebuild the company´s online presence around its already successful weekly product Look book showcase. The variety of products and proper framing, allowed clients to capture the look they needed and rapidly filter and refine and purchase items in 3 clicks.

Responsive Web Design Improved their organic SEO search results and boost overall conversion, as well as greater device accessibility.

Key Factors for Success

 

PROTOTYPE EARLY when determining the structural direction of this site. With a firm understanding of their target market we created an online catalogue experience that artfully features their products with custom in-house photography and styling. Working with a company that has amazing visual assets, makes for great inspiration when designing their site. By using a clean, minimalist design approach, we made the emphasis on the high quality photography of the Vintage Bazaar product to drive conversion. The typography treatment is simple, yet elegant, not only to adhere to the branding guidelines but also to keep the focus on their beautiful images.

BRINGING IT ALL TOGETHER

 

Visiting the Vintage Bazaar website is now a gratifying experience, really aligned with their product experience. They now have a gorgeous online catalogue, that has several customized features. This catalogue experience is very integrated with other complimentary products revealed on each product search, as well as coordinating colors and simple gallery layout. Vintage Bazaar´s new website is also supported by a strategic SEO plan making them standout amongst competitors and noticeable by potential consumers.