In today’s business world I see people and companies trying hard to become someone or something that they aren’t. They set goals and targets based on what they would like to become: (more) successful, (more) recognized, (more) profitable, bigger, larger, “the best in class”.
We are all too busy with living and adhering by other people’s strategies, theories, visions, tools, and ideas.
We are not focusing on what or who we are. What’s the being of our company, what’s the being of our product or service? What’s the being of our brand?
People and companies that inspire me seem less focused on becoming and much more focused on the present, that is, they are stuck in the “now” – simply put, they “are”. They are active, they are present, they are moving, they are full of ideas, they are focused, they are living and they are trying “now”.
When I meet entrepreneurs and their companies, I often see that over the years they become complacent and have lost focus. They have stopped innovating and they have stopped moving. They are holding on to what once seemed like a viable work ethic.
The main question I would like to find the answer to when I meet up with these companies is: “What’s the being of your Company, Brand, Team, Product, Service? What’s your DNA? Who are you, and what is your product or service really about?”
It is ok to set goals and targets. On the road to BEING you need to try different things. Nonetheless, ensure that the goals and targets you are defining are your goals and targets and not someone else’s – get inspired by others but make your own decisions.
My vision is to help companies realize and benefit from their full potential, in being what they are very good at doing, by clearly analysing what they are good at via all thinkable channels.